Submit a New Google Site Request ticket that includes all the required information described in the KB article linked above.
Edit and publish your site. You must publish the Site to be Public if you want to use a CNAME.
Request a CNAME for your new site, or change your existing CNAME destination, from InfoSec using the DNS Request example shown in the KB article. The Destination on your DNS Request will always be ghs.googlehosted.com. Don't put anything else for Destination!
Wait for confirmation that your DNS Request has been completed.
Update your Google Site Request ticket to let the administrator know that your CNAME DNS Request has been completed. The Google Workspace administrator cannot see your DNS request; you must tell them when it was done.
Once notified by you to do so, the Google Workspace administrator will add the Custom URL entry in the Google Workspace Admin Console to make your Google Site live.
FYI: Your DNS request sends people typing in your URL to ghs.googlehosted.com. Google then looks for the Custom URL entered by the Google Workspace Administrator to see which Google Site to display and shows your Custom URL (sitename.uga.edu) in the address bar.
If your DNS request sent the user to your Google Site address (sites.google.com/uga.edu/sitename), instead of ghs.googlehosted.com, that's the URL that would be displayed in the address bar, not the Custom URL (CNAME) that you requested!
Google Sites is available for former users of EITS Standard Web Hosting to move to since that service was shut down on May 14, 2024.